Consumer Defensive / Household & Personal Products

The Procter & Gamble Company (PG)

$140.82
+0.38%
$334.3B
Market Cap
21.0
P/E Ratio
0.40
Beta
2.97%
Dividend Yield
Piotroski 6/9Altman Z 5.4 SafeBeneish M -2.53 CleanROIC−WACC +10.9%

Quantitative Summary

Deterministic

At 21.0x earnings — a 35% discount to the sector average of 32.6x — PG is in the lower valuation range. Financial health is average: Piotroski 6/9, Altman Z 5.4. DCF fair value of $70 implies 51% downside based on model assumptions.

Generated deterministically from quant metrics and financial statements. Not a recommendation.

Algorithmic Teardown

AI-Generated

The fundamental economics of this consumer defensive leader demonstrate a robust capital allocation engine, evidenced by an ROIC-WACC spread of +11.8%, indicating that the firm generates returns significantly exceeding its cost of capital. The DuPont decomposition reveals that the 30.6% return on equity is primarily margin-driven with an 18.9% net profit margin, supported by moderate leverage rather than aggressive asset turnover or high financial risk. Qualitative integrity metrics reinforce this stability; a Piotroski F-Score of 6/9 and a Beneish M-Score of -2.53 suggest strong operational health and low earnings manipulation risk, while an Altman Z-Score of 5.5 points to a solid safety margin against bankruptcy despite stagnant revenue growth of just 0.3% year-over-year.

Valuation metrics present a divergence between current market pricing and intrinsic value models. Trading at a forward P/E of 21.2x, the stock commands a substantial premium relative to its sector average of 31.2x? No, it trades at a discount; however, the DCF model implies a fair value of $87, suggesting current prices may be priced for lower growth than anticipated or that the market is pricing in specific risks not fully captured by the cash flow assumptions. The implied ten-year free cash flow growth rate of 8.5% appears conservative given the company's historical profitability profile. Furthermore, the Fama-French Profitability Factor score of 0.437 confirms robust profitability characteristics relative to its peers, yet this is counterbalanced by a negative annual alpha of -4.42%, indicating underperformance when adjusted for size and value exposures over recent periods.

Insider activity adds another layer of caution to the risk-reward assessment, with $55 million in net selling observed within the last 90 days, signaling potential management-level divergence from current valuations or a hedging strategy amidst flat top-line growth. While the Value Factor score remains neutral at 0.021, suggesting no significant mispricing based on historical value characteristics, the combination of negligible revenue expansion and insider outflows warrants scrutiny regarding future catalysts for multiple re-rating. Investors must weigh the high-quality fundamentals against the lack of organic growth momentum and recent internal capital flows to determine if the current discount offers adequate compensation for these risks.

Generated by LLM from quantitative data inputs. May contain inaccuracies. Not investment advice.

DCF Sandbox

Interactive
Market Price
$140.82
Fair Value
$71
Implied Upside
-49.3%
$71IMPLIED FAIR VALUEOVERVALUEDOVERUNDER
Growth Rate (Y1–5)-8%
-10%20%50%
Discount Rate (WACC)7.7%
5%12.5%20%

5-year two-stage DCF. Terminal growth 3%. Default sliders match the pre-computed base case. Drag to explore scenarios. Not investment advice.

Reverse DCFMarket-Implied
11.3%annual FCF growth priced in at $140.82

The growth rate the market implicitly expects over the next 10 years to justify today's price. Compare with historical growth of 0% YoY revenue.

Sensitivity Matrix

TG ↓ / WACC →6%7.7%9.7%
2%$86$59$43
3%$112$70$48
4%$163$86$55

Center = base case. Green = >10% upside, Red = >10% downside vs $140.82.

Pre-computed DCF: WACC=7.7%, terminal growth 3%. Fair value $70 (-51.4%). Not investment advice.

Valuation Context

21.0x
PG P/E
32.6x
Sector Avg
37.8x
5Y Avg P/E
-35%
vs Sector

Currently trading 43% below its 5-year average P/E of 37.8x.

Price Chart with Moving Averages

Loading chart...
SMA 50 SMA 200

Technical Setup

AI Generated

Procter & Gamble's stock is currently trading just below its 50-day moving average but above the 200-day moving average, indicating a slight near-term bearish bias within an overall stable trend. The RSI reading of 40.7 suggests that momentum may be weakening as it sits in neutral territory, neither overbought nor oversold.

RSI (14)
SMA 50
SMA 200

Quant Health Deep Dive

6/9
Piotroski F-Score
Average — mixed operational signals
5.4
Altman Z-Score
Safe Zone — above 3.0 threshold per academic model. Thresholds: >3 safe, 1.8–3 grey, <1.8 distress.
-2.53
Beneish M-Score
Below threshold — no statistical earnings quality concern per Beneish model. Threshold: <-2.22 = below threshold.

Profitability & Value Creation

51.2%
Gross Margin
18.9%
Net Margin
18.7%
ROIC
7.7%
WACC
ROIC − WACC Spread: +10.9%— Positive value creation spread.
+0.3%
Revenue Growth (YoY)
+7.4%
Earnings Growth (YoY)
14.0B
Free Cash Flow
70%
FCF Payout Ratio

✅ Conservative payout — room for dividend increases.

DuPont Analysis — ROE Decomposition

Breaking down Return on Equity to see how the company generates its ROE — efficiency, margins, or leverage.

18.9%
Net Profit Margin
NI ÷ Revenue
×
0.67x
Asset Turnover
Revenue ÷ Assets
×
2.40x
Equity Multiplier
Assets ÷ Equity
=
30.6%
Return on Equity
✅ ROE driven primarily by strong profit margins — a sign of pricing power.

Balance Sheet Health

1.40x
Debt / Equity
0.70x
Current Ratio
23.2x
Interest Coverage
0.6x
Net Debt / EBITDA
3.96%
FCF Yield
23.9B
EBITDA

Insider Activity (Last 90 Days)

Net Insider Flow
-$55M
Net Selling
0
Buy Transactions
8
Sale Transactions
2026-03-10PORTMAN ROBERT JONESGrant193 shares
2026-03-10PORTMAN ROBERT JONESGrant49 shares
2026-03-10MCEVOY ASHLEYGrant161 shares
2026-03-10KEMPCZINSKI CHRISTOPHER JGrant201 shares
2026-03-10MCCARTHY CHRISTINE M.Grant209 shares

Open-market buys vs sells by company insiders. Source: yfinance.

Earnings Surprise History

Q4
✓ Beat
Est: $1.53
Act: $1.54
+0.9%
Q3
✓ Beat
Est: $1.42
Act: $1.48
+4.1%
Q2
✓ Beat
Est: $1.90
Act: $1.99
+4.9%
Q1
✓ Beat
Est: $1.86
Act: $1.88
+1.2%

EPS estimates vs actuals for the most recent reported quarters. Source: yfinance.

Dividend History

$1.0890
Latest Dividend
$4.18
2025 Total
+5.5%
YoY Growth
9 yrs
Consecutive Increases
Annual Dividends per Share
$1.34
2016
$2.74
2017
$2.84
2018
$2.96
2019
$3.12
2020
$3.40
2021
$3.61
2022
$3.74
2023
$3.96
2024
$4.18
2025
$2.15
2026
DateAmountChange
2026-04-24$1.0890+3.0%
2026-01-23$1.05700.0%
2025-10-24$1.05700.0%
2025-07-18$1.05700.0%
2025-04-21$1.0570+5.0%
2025-01-24$1.00700.0%
2024-10-18$1.00700.0%
2024-07-19$1.00700.0%
2024-04-18$1.0070+7.0%
2024-01-18$0.94100.0%
2023-10-19$0.94100.0%
2023-07-20$0.94100.0%
Stock Splits
2004-06-21: 2:11997-09-22: 2:11992-06-15: 2:11989-11-20: 2:11983-02-22: 2:11970-05-19: 2:1

Dividend and split data from SEC filings and market data. Amounts are per share, not adjusted for splits. Source: yfinance.

Risk Profile

18.7%
Annual Volatility
-0.72
Sharpe (1Y)
-18.3%
Max Drawdown (5Y)

Sharpe = risk-adjusted return (higher is better). Max drawdown = largest peak-to-trough decline. 1,200+ trading days.

Underwater (Drawdown from Peak)

How far below the all-time high the price has been over time. Deeper = more pain for holders.

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Rolling 60-Day Beta vs S&P 500 (VOO)

How the stock's sensitivity to market moves changes over time. β > 1 = more volatile than the market.

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Rolling Beta Market (β = 1.0)

Fama-French 5-Factor Exposure

Academic factor model decomposition — what's really driving this stock's returns.

0.22
Market β
Mkt-RF
-0.011
Size (SMB)
Neutral
+0.021
Value (HML)
Neutral
+0.437
Profit (RMW)
Robust
+0.791
Invest (CMA)
Conservative
Alpha (annual): -4.42%
R²: 21.2%of variance explained by 5 factors

Fama-French 5-Factor Model. Data: Kenneth French Data Library. Regression over 3 years of daily returns.

Fundamentals

20.2
Forward P/E
4.10
PEG Ratio
6.22
Price/Book
10M
Avg Volume
$169.04
52W High
$137.62
52W Low
10%
52W Range Position

10-K Risk Factor Expansion

Word count of Item 1A (Risk Factors) across annual filings. Rising counts often signal new regulatory, competitive, or operational risks.

-1.2%
YoY Change (20242025)
5,478
Latest Word Count
-14%
4-Year Total
2022
2023
2024
2025

Smart Money Flow

Institutional 13F filings from top hedge funds. Positions updated quarterly from SEC EDGAR.

FundQuarterShares Change% ChangeAction
Two Sigma Investments2026-Q1-1,419,412-97.0%Decreased
DE Shaw2026-Q1-2,266,251-60.4%Decreased
Millennium Management2026-Q1+323,700+38.5%Increased
Point72 Asset Mgmt2026-Q1+12,800+129.3%Increased
Citadel Advisors2026-Q1-480,600-40.9%Decreased
Renaissance Technologies2026-Q1-2,986,061-100.0%Exited
Bridgewater Associates2026-Q1-27,445-14.8%Decreased
Citadel Advisors2025-Q4+299,300+34.1%Increased
Two Sigma Investments2025-Q4+1,452,514+12741.4%Increased
Bridgewater Associates2025-Q4+43,896+31.0%Increased
Point72 Asset Mgmt2025-Q4+1,400+16.5%Increased
DE Shaw2025-Q4+1,643,696+77.9%Increased

Source: SEC 13F-HR filings. 13F data is delayed ~45 days after quarter end. Not investment advice.

Passive Flow Attribution

ETF Draft Effect
$42.1B
Tracked Passive Exposure
8
ETFs Holding PG
0.67%
Avg Weight in ETFs
$6.3T
Total ETF AUM

When investors buy or sell ETFs like IYK or VDC, the fund manager is mechanically forced to buy or sell PG shares regardless of The Procter & Gamble Company's individual fundamentals. We estimate $42.1B of passive capital is structurally linked to PG through 8 tracked ETFs. This substantial passive exposure means that ETF inflows and outflows — not company fundamentals — can dominate daily volume on this stock.

Passive exposure = Σ (ETF AUM × stock weight in ETF) across 8 tracked ETFs. Actual passive ownership is larger (includes mutual funds). Not investment advice.

ETF Contagion Visualizer

Simulate a price drop in The Procter & Gamble Company to visualize passive redemption contagion across ETFs and collateral stocks.

PG Shock
-0%
Est. Passive Redemption
$0
Systemic Risk
STABLE
PGEpicenterVTIETFVOOETFIVVETFWMTLow RiskXOMLow RiskPEPLow RiskCOSTLow RiskPMLow Risk
PG Price Drop (%)0

If The Procter & Gamble Company (PG) experiences a significant drawdown, ETF redemptions can create collateral selling pressure on co-held stocks. Our model identifies Walmart Inc. (WMT) as the most exposed collateral stock, sharing 1 ETFs with PG. This is the "Passive Contagion" effect described in the Inelastic Market Hypothesis.

Contagion model based on shared ETF exposure and constituent weights across 37 tracked ETFs. Estimated selling pressure is a simplified model — actual impact depends on market liquidity, ETF redemption mechanics, and market-maker activity.

PG Ownership Dynamics

Passive funds hold 1 in every 8 PG shares, reducing daily market volatility.

Ticker
PG
Total Shares
2.3B
ETF Lock-Up
12.5%
Display Mode
Total Float Impact
12.5%Locked Float

The Procter & Gamble Company (PG) exerts measurable gravity on the passive index market, currently representing 13.6% of the IYK (IYK) and 9.1% of the VDC (VDC). Across 34 tracked ETFs, approximately 292M shares (12.5% of float) are held by passive funds and rarely trade on the open market. This level of passive ownership means index rebalances can create outsized volume events.

Float lock-up computed from 34 ETFs tracked by SecuritiesDB. Actual passive ownership is higher (includes mutual funds, pension funds, etc.).

PG Institutional Volume Profile

252-day volume distribution by price level. The Point of Control (POC) marks the price where the most institutional volume transacted — an implicit support/resistance floor.

TICKER
PG
PRICE
$140.82
FLOOR (POC)
$145.06
STRENGTH
Medium
$137$139$140$140.82$142$14411%$145POC 12%$1478%$1487%$1508%$1516%$153$1546%$1569%$157$159$160$162$163$165$166
Focus Zone
Point of Control (POC) Support (below price) Resistance (above price) Current Price

The highest-volume price zone for The Procter & Gamble Company over the past year sits near $145.06 (12% of 252-day volume). The current price of $140.82 sits 2.9% below the POC — suggesting potential mean-reversion upside if institutional demand reasserts at this level.

Volume Profile computed from 252 trading days of OHLCV data. Volume allocated to price bins proportionally based on daily high-low range. Not investment advice.

PG Capital Efficiency

How efficiently does The Procter & Gamble Company convert operating profits into free cash? The FCF Conversion ratio measures the gap between accounting earnings and real cash generation.

Free Cash Flow
$14.0B
EBITDA
$23.9B
FCF Conversion
59%
Reinvestment Rate
41%
59% of EBITDA → Free Cash
0% (cash burn)25% (low)50% (efficient)100% (pure cash)
ROIC
18.7%
ROIC − WACC Spread
10.9%

The Procter & Gamble Company converts 59% of its EBITDA into free cash flow, a healthy conversion rate indicating efficient capital management — the business generates substantial cash after reinvestment. The positive ROIC-WACC spread of 10.9% confirms that reinvested capital creates shareholder value.

Capital efficiency = Free Cash Flow ÷ EBITDA. Reinvestment = (EBITDA − FCF) ÷ EBITDA. Metrics from latest annual filings. Not investment advice.

Fails-to-Deliver (FTD) History

SEC-reported settlement failures. Elevated FTDs can indicate high short-selling pressure, operational settlement issues, or naked shorting activity.

DateFailed SharesClose PriceNotional Value
2026-05-058$143.42$1,147.36
2026-05-041,192$147.26$175,533.92
2026-04-27600$148.18$88,908
2026-04-245,793$145.71$844,098.03
2026-04-2310,777$142.85$1.5M
2026-04-166,759$143.38$969,105.42
2026-04-1518$144.38$2,598.84
2026-04-1337,176$145.16$5.4M
2026-04-0611$143.12$1,574.32
2026-03-25134$143.16$19,183.44
2026-03-2329,964$144.28$4.3M
2026-03-18140$151.48$21,207.2
2026-03-1760,008$152.12$9.1M
2026-03-1694$150.65$14,161.1
2026-03-1241,872$153.32$6.4M
2026-03-1115,219$156.01$2.4M
2026-03-093,548$153.63$545,079.24
2026-03-0218,455$167.20$3.1M
2026-02-271,144$163.75$187,330
2026-02-26300$163.39$49,017
2026-02-2582$165.28$13,552.96
2026-02-232,000$160.78$321,560
2026-02-18248,899$159.55$39.7M
2026-02-124,978$160.00$796,480
2026-02-115,102$159.08$811,626.16
2026-02-1012,493$157.33$2.0M
2026-02-095,647$159.17$898,832.99
2026-02-065,106$158.61$809,862.66
2026-02-03133$153.19$20,374.27
2026-02-021,500$151.77$227,655

Source: SEC Regulation SHO FTD data. Data is reported with a ~30 day delay. High FTD quantities relative to average daily volume may indicate settlement stress.

Institutional Holdings (13F Filings)

Raw SEC 13F-HR filings from institutional investment managers. Shows exact share counts and portfolio values as reported to the SEC.

FundQuarterSharesValue ($K)
DE Shaw2026-Q11,487,832$214,902,454K
Millennium Management2026-Q11,164,500$168,200,380K
Citadel Advisors2026-Q1695,700$100,486,908K
Bridgewater Associates2026-Q1157,906$22,807,943K
Two Sigma Investments2026-Q144,502$6,427,869K
Point72 Asset Mgmt2026-Q122,700$3,278,788K
DE Shaw2025-Q43,754,083$537,997,635K
Renaissance Technologies2025-Q42,986,061$427,932,474K
Two Sigma Investments2025-Q41,463,914$209,793,515K
Citadel Advisors2025-Q41,176,300$168,575,553K
Millennium Management2025-Q4840,800$120,495,048K
Bridgewater Associates2025-Q4185,351$26,562,652K
Point72 Asset Mgmt2025-Q49,900$1,418,769K
DE Shaw2025-Q32,110,387$324,260,963K
Citadel Advisors2025-Q3877,000$134,751,050K

Source: SEC 13F-HR filings. Values reported in thousands. 13F data is delayed ~45 days after quarter end.

Price Correlations

Statistical correlation of daily returns with other stocks. High correlations indicate stocks that move together; negative correlations can offer diversification.

Peer252-Day (1Y)126-Day (6M)Direction
WTGXXNaNNaN
CL0.6980.721Moderate
CHD0.6380.613Moderate
KO0.5820.588Moderate
CLX0.5730.579Moderate
MDLZ0.5340.523Moderate
KMB0.5180.433Moderate
PEP0.4950.440Moderate
GIS0.4770.455Moderate
MCD0.4680.479Moderate

Pearson correlation of daily log returns. 252d ≈ 1 trading year. Computed from price history. Not investment advice.

Compare PG to Peers

Quant metrics computed deterministically from financial statements and price data. Updated: 2026-06-02.

SecuritiesDB provides programmatic data aggregation for informational purposes only. None of the metrics, summaries, or algorithmic flags constitute a recommendation to buy or sell any security.