Alphabet Inc. vs Netflix, Inc.
GOOG wins the Tale of the Tape 5–3.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Low correlation — excellent diversification pair.
Fundamentals
| Metric | GOOG | NFLX |
|---|---|---|
| Market Cap | $4.56T | $362.2B |
| P/E Ratio | 28.7x | 27.7x |
| Forward P/E | 26.0x | 22.4x |
| P/B | 9.53x | 11.64x |
| Dividend Yield | 0.23% | — |
| Beta | 1.27 | 1.55 |
Quantitative Metrics
| Metric | GOOG | NFLX |
|---|---|---|
| DCF Fair Value | $83.75 | $40.62 |
| DCF Upside | -73.8% | -60.6% |
| Piotroski F | 6/9 | 6/9 |
| Altman Z | 15.26 | 11.77 |
| Beneish M | -2.63 | -2.16 |
| FCF Yield | 1.91% | 2.14% |
| Net Debt/EBITDA | 0.1x | 0.1x |
| ROIC | 25.6% | 23.9% |
| WACC | 11.7% | 14.7% |
| ROIC – WACC | 13.9pp | 9.2pp |
| Gross Margin | 59.7% | 48.5% |
| Net Margin | 32.8% | 24.3% |
| Rev Growth YoY | 15.1% | 15.8% |
| Sharpe (1Y) | 2.41 | 0.28 |
| Max Drawdown 3Y | — | — |
| FCF Payout Ratio | 14% | — |
GOOG Price
NFLX Price
ETF Exposure
GOOG found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
GOOG vs NFLX: Head-to-Head Analysis
Alphabet Inc. (GOOG) and Netflix, Inc. (NFLX) represent two companies in the Communication Services sector. In our quantitative Tale of the Tape scoring, GOOG leads 5–3 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, GOOG generates a return on invested capital (ROIC) of 25.6% compared to NFLX's 23.9%. This suggests GOOG is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between GOOG and NFLX is 0.076, indicating low correlation, making them an effective diversification pair in a portfolio context.
GOOG appears in 43 ETFs tracked by SecuritiesDB, while NFLX appears in 31 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, GOOG or NFLX?
Our quantitative analysis compares GOOG and NFLX across nine fundamental dimensions. GOOG wins the Tale of the Tape 5–3. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are GOOG and NFLX correlated?
The 252-day correlation between GOOG and NFLX is 0.076. They have low correlation, offering good diversification.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.