Roku, Inc. vs Alphabet Inc.
GOOG wins the Tale of the Tape 6–2.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Moderately correlated — some diversification benefit from holding both.
Fundamentals
| Metric | ROKU | GOOG |
|---|---|---|
| Market Cap | $19.2B | $4.56T |
| P/E Ratio | 96.4x | 28.7x |
| Forward P/E | 36.8x | 26.0x |
| P/B | 7.19x | 9.53x |
| Dividend Yield | — | 0.23% |
| Beta | 2.04 | 1.27 |
Quantitative Metrics
| Metric | ROKU | GOOG |
|---|---|---|
| DCF Fair Value | $125.09 | $83.75 |
| DCF Upside | +21.1% | -73.8% |
| Piotroski F | 6/9 | 6/9 |
| Altman Z | 6.36 | 15.26 |
| Beneish M | -2.77 | -2.63 |
| FCF Yield | 3.54% | 1.91% |
| Net Debt/EBITDA | — | 0.1x |
| ROIC | 2.4% | 25.6% |
| WACC | — | 11.7% |
| ROIC – WACC | — | 13.9pp |
| Gross Margin | 43.8% | 59.7% |
| Net Margin | 1.9% | 32.8% |
| Rev Growth YoY | 15.2% | 15.1% |
| Sharpe (1Y) | 1.16 | 2.41 |
| Max Drawdown 3Y | -51.6% | — |
| FCF Payout Ratio | — | 14% |
ROKU Price
GOOG Price
ETF Exposure
ROKU found in:
GOOG found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
ROKU vs GOOG: Head-to-Head Analysis
Roku, Inc. (ROKU) and Alphabet Inc. (GOOG) represent two companies in the Communication Services sector. In our quantitative Tale of the Tape scoring, GOOG leads 6–2 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, ROKU generates a return on invested capital (ROIC) of 2.4% compared to GOOG's 25.6%. This suggests GOOG is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between ROKU and GOOG is 0.329, indicating moderate co-movement, with some diversification value from holding both in a portfolio context.
ROKU appears in 15 ETFs tracked by SecuritiesDB, while GOOG appears in 43 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, ROKU or GOOG?
Our quantitative analysis compares ROKU and GOOG across nine fundamental dimensions. GOOG wins the Tale of the Tape 6–2. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are ROKU and GOOG correlated?
The 252-day correlation between ROKU and GOOG is 0.329. They show moderate correlation — partially diversifying.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.