AppLovin Corporation vs Meta Platforms, Inc.
APP wins the Tale of the Tape 7–2.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Moderately correlated — some diversification benefit from holding both.
Fundamentals
| Metric | APP | META |
|---|---|---|
| Market Cap | $206.0B | $1.61T |
| P/E Ratio | 53.2x | 23.0x |
| Forward P/E | 28.0x | 17.5x |
| P/B | 87.24x | 6.59x |
| Dividend Yield | — | 0.33% |
| Beta | 2.37 | 1.24 |
Quantitative Metrics
| Metric | APP | META |
|---|---|---|
| DCF Fair Value | $153.84 | $450.05 |
| DCF Upside | -63.1% | -29.1% |
| Piotroski F | 9/9 | 5/9 |
| Altman Z | 18.98 | 8.44 |
| Beneish M | -2.45 | -3.01 |
| FCF Yield | 2.96% | 2.85% |
| Net Debt/EBITDA | 0.2x | 0.2x |
| ROIC | 55.5% | 21.2% |
| WACC | 19.6% | 12.5% |
| ROIC – WACC | 35.9pp | 8.7pp |
| Gross Margin | 87.9% | 82.0% |
| Net Margin | 60.8% | 30.1% |
| Rev Growth YoY | 70.0% | 22.2% |
| Sharpe (1Y) | 0.88 | 0.27 |
| Max Drawdown 3Y | -57.0% | -34.2% |
| FCF Payout Ratio | — | 12% |
APP Price
META Price
ETF Exposure
APP found in:
META found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
APP vs META: Head-to-Head Analysis
AppLovin Corporation (APP) and Meta Platforms, Inc. (META) represent two companies in the Communication Services sector. In our quantitative Tale of the Tape scoring, APP leads 7–2 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, APP generates a return on invested capital (ROIC) of 55.5% compared to META's 21.2%. This suggests APP is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between APP and META is 0.418, indicating moderate co-movement, with some diversification value from holding both in a portfolio context.
APP appears in 29 ETFs tracked by SecuritiesDB, while META appears in 44 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, APP or META?
Our quantitative analysis compares APP and META across nine fundamental dimensions. APP wins the Tale of the Tape 7–2. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are APP and META correlated?
The 252-day correlation between APP and META is 0.418. They show moderate correlation — partially diversifying.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.