Apple Inc. vs Microsoft Corporation
MSFT wins the Tale of the Tape 5–4.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Low correlation — excellent diversification pair.
Fundamentals
| Metric | AAPL | MSFT |
|---|---|---|
| Market Cap | $4.58T | $3.34T |
| P/E Ratio | 37.7x | 26.8x |
| Forward P/E | 32.5x | 23.3x |
| P/B | 42.98x | 8.07x |
| Dividend Yield | 0.35% | 0.81% |
| Beta | 1.06 | 1.09 |
Quantitative Metrics
| Metric | AAPL | MSFT |
|---|---|---|
| DCF Fair Value | $58.50 | $120.75 |
| DCF Upside | -77.4% | -68.6% |
| Piotroski F | 8/9 | 5/9 |
| Altman Z | 10.31 | 7.76 |
| Beneish M | -2.37 | -2.57 |
| FCF Yield | 2.55% | 2.59% |
| Net Debt/EBITDA | 0.3x | 0.1x |
| ROIC | 54.3% | 20.8% |
| WACC | 11.5% | 11.5% |
| ROIC – WACC | 42.8pp | 9.3pp |
| Gross Margin | 46.9% | 68.8% |
| Net Margin | 26.9% | 36.1% |
| Rev Growth YoY | 6.4% | 14.9% |
| Sharpe (1Y) | 1.03 | -0.11 |
| Max Drawdown 3Y | -33.4% | -33.9% |
| FCF Payout Ratio | 16% | 34% |
AAPL Price
MSFT Price
ETF Exposure
AAPL found in:
MSFT found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
AAPL vs MSFT: Head-to-Head Analysis
Apple Inc. (AAPL) and Microsoft Corporation (MSFT) represent two companies in the Technology sector. In our quantitative Tale of the Tape scoring, MSFT leads 5–4 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, AAPL generates a return on invested capital (ROIC) of 54.3% compared to MSFT's 20.8%. This suggests AAPL is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between AAPL and MSFT is 0.199, indicating low correlation, making them an effective diversification pair in a portfolio context.
AAPL appears in 43 ETFs tracked by SecuritiesDB, while MSFT appears in 46 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, AAPL or MSFT?
Our quantitative analysis compares AAPL and MSFT across nine fundamental dimensions. MSFT wins the Tale of the Tape 5–4. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are AAPL and MSFT correlated?
The 252-day correlation between AAPL and MSFT is 0.199. They have low correlation, offering good diversification.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.