Bread Financial Holdings, Inc. vs JPMorgan Chase & Co.
BFH wins the Tale of the Tape 4–3.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Fundamentals
| Metric | BFH | JPM |
|---|---|---|
| Market Cap | $3.3B | $802.0B |
| P/E Ratio | 6.6x | 14.3x |
| Forward P/E | 6.2x | 12.7x |
| P/B | 0.96x | 2.33x |
| Dividend Yield | 1.28% | 2.00% |
| Beta | 1.20 | 1.02 |
Quantitative Metrics
| Metric | BFH | JPM |
|---|---|---|
| DCF Fair Value | — | — |
| DCF Upside | — | — |
| Piotroski F | 7/9 | 3/9 |
| Altman Z | 0.36 | 0.30 |
| Beneish M | — | — |
| FCF Yield | — | — |
| Net Debt/EBITDA | — | — |
| ROIC | — | — |
| WACC | 7.5% | 8.8% |
| ROIC – WACC | — | — |
| Gross Margin | — | — |
| Net Margin | 13.5% | 31.4% |
| Rev Growth YoY | 0.2% | 7.3% |
| Sharpe (1Y) | — | 1.29 |
| Max Drawdown 3Y | — | -24.4% |
| FCF Payout Ratio | — | — |
BFH Price
JPM Price
ETF Exposure
JPM found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
BFH vs JPM: Head-to-Head Analysis
Bread Financial Holdings, Inc. (BFH) and JPMorgan Chase & Co. (JPM) represent two companies in the Financial Services sector. In our quantitative Tale of the Tape scoring, BFH leads 4–3 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
BFH appears in 9 ETFs tracked by SecuritiesDB, while JPM appears in 37 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, BFH or JPM?
Our quantitative analysis compares BFH and JPM across nine fundamental dimensions. BFH wins the Tale of the Tape 4–3. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are BFH and JPM correlated?
Correlation data is not yet available for this pair. Check back after both stocks have sufficient trading history.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.