Target Corporation vs The Coca-Cola Company
KO wins the Tale of the Tape 6–3.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Low correlation — excellent diversification pair.
Fundamentals
| Metric | TGT | KO |
|---|---|---|
| Market Cap | $57.7B | $339.9B |
| P/E Ratio | 16.8x | 24.8x |
| Forward P/E | 14.3x | 22.7x |
| P/B | 3.56x | 10.11x |
| Dividend Yield | 3.59% | 2.68% |
| Beta | 1.01 | 0.36 |
Quantitative Metrics
| Metric | TGT | KO |
|---|---|---|
| DCF Fair Value | $48.12 | $7.28 |
| DCF Upside | -59.2% | -90.5% |
| Piotroski F | 6/9 | 7/9 |
| Altman Z | 3.01 | 5.03 |
| Beneish M | -2.41 | -2.35 |
| FCF Yield | 4.43% | 1.45% |
| Net Debt/EBITDA | 1.1x | 1.7x |
| ROIC | 10.8% | 16.7% |
| WACC | 9.7% | 7.5% |
| ROIC – WACC | 1.1pp | 9.2pp |
| Gross Margin | 27.9% | 61.6% |
| Net Margin | 3.5% | 27.3% |
| Rev Growth YoY | -1.7% | 1.9% |
| Sharpe (1Y) | 0.75 | 0.47 |
| Max Drawdown 3Y | -49.8% | — |
| FCF Payout Ratio | 72% | 166% |
TGT Price
KO Price
ETF Exposure
TGT found in:
KO found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
TGT vs KO: Head-to-Head Analysis
Target Corporation (TGT) and The Coca-Cola Company (KO) represent two companies in the Consumer Defensive sector. In our quantitative Tale of the Tape scoring, KO leads 6–3 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, TGT generates a return on invested capital (ROIC) of 10.8% compared to KO's 16.7%. This suggests KO is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between TGT and KO is 0.178, indicating low correlation, making them an effective diversification pair in a portfolio context.
TGT appears in 36 ETFs tracked by SecuritiesDB, while KO appears in 39 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, TGT or KO?
Our quantitative analysis compares TGT and KO across nine fundamental dimensions. KO wins the Tale of the Tape 6–3. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are TGT and KO correlated?
The 252-day correlation between TGT and KO is 0.178. They have low correlation, offering good diversification.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.