The Buckle, Inc. vs Amazon.com, Inc.
AMZN wins the Tale of the Tape 5–4.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Fundamentals
| Metric | BKE | AMZN |
|---|---|---|
| Market Cap | $2.5B | $2.91T |
| P/E Ratio | 12.0x | 31.7x |
| Forward P/E | 10.8x | 27.4x |
| P/B | 5.85x | 6.59x |
| Dividend Yield | 2.84% | — |
| Beta | 1.09 | 1.47 |
Quantitative Metrics
| Metric | BKE | AMZN |
|---|---|---|
| DCF Fair Value | $44.51 | $6.91 |
| DCF Upside | — | -97.1% |
| Piotroski F | 4/9 | 6/9 |
| Altman Z | 5.40 | 5.50 |
| Beneish M | -2.16 | -2.59 |
| FCF Yield | 7.97% | 0.30% |
| Net Debt/EBITDA | 0.2x | -0.1x |
| ROIC | 27.4% | 13.1% |
| WACC | 10.7% | 13.1% |
| ROIC – WACC | 16.6pp | 0.1pp |
| Gross Margin | 49.0% | 50.3% |
| Net Margin | 16.2% | 10.8% |
| Rev Growth YoY | 6.6% | 12.4% |
| Sharpe (1Y) | — | 0.72 |
| Max Drawdown 3Y | — | -30.9% |
| FCF Payout Ratio | 109% | — |
BKE Price
AMZN Price
ETF Exposure
AMZN found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
BKE vs AMZN: Head-to-Head Analysis
The Buckle, Inc. (BKE) and Amazon.com, Inc. (AMZN) represent two companies in the Consumer Cyclical sector. In our quantitative Tale of the Tape scoring, AMZN leads 5–4 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, BKE generates a return on invested capital (ROIC) of 27.4% compared to AMZN's 13.1%. This suggests BKE is more effective at deploying capital to generate shareholder returns.
BKE appears in 7 ETFs tracked by SecuritiesDB, while AMZN appears in 49 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, BKE or AMZN?
Our quantitative analysis compares BKE and AMZN across nine fundamental dimensions. AMZN wins the Tale of the Tape 5–4. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are BKE and AMZN correlated?
Correlation data is not yet available for this pair. Check back after both stocks have sufficient trading history.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.