Hilton Worldwide Holdings Inc. vs Amazon.com, Inc.
HLT wins the Tale of the Tape 5–4.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Moderately correlated — some diversification benefit from holding both.
Fundamentals
| Metric | HLT | AMZN |
|---|---|---|
| Market Cap | $74.6B | $2.91T |
| P/E Ratio | 50.0x | 31.7x |
| Forward P/E | 31.5x | 27.4x |
| P/B | -12.67x | 6.59x |
| Dividend Yield | 0.18% | — |
| Beta | 1.07 | 1.47 |
Quantitative Metrics
| Metric | HLT | AMZN |
|---|---|---|
| DCF Fair Value | $59.70 | $6.91 |
| DCF Upside | -81.8% | -97.1% |
| Piotroski F | 5/9 | 6/9 |
| Altman Z | 3.02 | 5.50 |
| Beneish M | -2.62 | -2.59 |
| FCF Yield | 2.27% | 0.30% |
| Net Debt/EBITDA | 4.0x | -0.1x |
| ROIC | 17.3% | 13.1% |
| WACC | 10.6% | 13.1% |
| ROIC – WACC | 6.8pp | 0.1pp |
| Gross Margin | 28.2% | 50.3% |
| Net Margin | 12.1% | 10.8% |
| Rev Growth YoY | 7.7% | 12.4% |
| Sharpe (1Y) | 1.64 | 0.72 |
| Max Drawdown 3Y | — | -30.9% |
| FCF Payout Ratio | 7% | — |
HLT Price
AMZN Price
ETF Exposure
HLT found in:
AMZN found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
HLT vs AMZN: Head-to-Head Analysis
Hilton Worldwide Holdings Inc. (HLT) and Amazon.com, Inc. (AMZN) represent two companies in the Consumer Cyclical sector. In our quantitative Tale of the Tape scoring, HLT leads 5–4 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, HLT generates a return on invested capital (ROIC) of 17.3% compared to AMZN's 13.1%. This suggests HLT is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between HLT and AMZN is 0.379, indicating moderate co-movement, with some diversification value from holding both in a portfolio context.
HLT appears in 31 ETFs tracked by SecuritiesDB, while AMZN appears in 49 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, HLT or AMZN?
Our quantitative analysis compares HLT and AMZN across nine fundamental dimensions. HLT wins the Tale of the Tape 5–4. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are HLT and AMZN correlated?
The 252-day correlation between HLT and AMZN is 0.379. They show moderate correlation — partially diversifying.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.