Costco Wholesale Corporation vs The Procter & Gamble Company
COST and PG are evenly matched across key metrics.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Moderately correlated — some diversification benefit from holding both.
Fundamentals
| Metric | COST | PG |
|---|---|---|
| Market Cap | $424.1B | $334.3B |
| P/E Ratio | 49.8x | 21.0x |
| Forward P/E | 42.3x | 20.2x |
| P/B | 25.65x | 6.22x |
| Dividend Yield | 0.61% | 2.97% |
| Beta | 0.91 | 0.40 |
Quantitative Metrics
| Metric | COST | PG |
|---|---|---|
| DCF Fair Value | $576.10 | $69.73 |
| DCF Upside | -41.3% | -51.4% |
| Piotroski F | 6/9 | 6/9 |
| Altman Z | 10.02 | 5.37 |
| Beneish M | -2.66 | -2.53 |
| FCF Yield | 1.80% | 3.96% |
| Net Debt/EBITDA | -0.6x | 0.6x |
| ROIC | 21.7% | 18.7% |
| WACC | 10.8% | 7.7% |
| ROIC – WACC | 10.9pp | 10.9pp |
| Gross Margin | 12.8% | 51.2% |
| Net Margin | 2.9% | 18.9% |
| Rev Growth YoY | 8.2% | 0.3% |
| Sharpe (1Y) | -0.05 | -0.72 |
| Max Drawdown 3Y | — | — |
| FCF Payout Ratio | 28% | 70% |
COST Price
PG Price
ETF Exposure
COST found in:
PG found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
COST vs PG: Head-to-Head Analysis
Costco Wholesale Corporation (COST) and The Procter & Gamble Company (PG) represent two companies in the Consumer Defensive sector. Our quantitative Tale of the Tape shows these companies are evenly matched across profitability, valuation, and risk metrics.
In terms of capital efficiency, COST generates a return on invested capital (ROIC) of 21.7% compared to PG's 18.7%. This suggests COST is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between COST and PG is 0.346, indicating moderate co-movement, with some diversification value from holding both in a portfolio context.
COST appears in 35 ETFs tracked by SecuritiesDB, while PG appears in 37 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, COST or PG?
Our quantitative analysis compares COST and PG across nine fundamental dimensions. COST and PG are evenly matched across key metrics. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are COST and PG correlated?
The 252-day correlation between COST and PG is 0.346. They show moderate correlation — partially diversifying.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.