Amazon.com, Inc. vs McDonald's Corporation
MCD wins the Tale of the Tape 5–3.
🏆 Tale of the Tape
Green = winner in each category. Higher is better except P/E (lower = cheaper).
Rolling Correlation
Low correlation — excellent diversification pair.
Fundamentals
| Metric | AMZN | MCD |
|---|---|---|
| Market Cap | $2.91T | $198.4B |
| P/E Ratio | 31.7x | 23.0x |
| Forward P/E | 27.4x | 19.6x |
| P/B | 6.59x | -154.25x |
| Dividend Yield | — | 2.66% |
| Beta | 1.47 | 0.44 |
Quantitative Metrics
| Metric | AMZN | MCD |
|---|---|---|
| DCF Fair Value | $6.91 | $113.26 |
| DCF Upside | -97.1% | -62.8% |
| Piotroski F | 6/9 | 6/9 |
| Altman Z | 5.50 | 4.92 |
| Beneish M | -2.59 | -2.61 |
| FCF Yield | 0.30% | 2.80% |
| Net Debt/EBITDA | -0.1x | 2.7x |
| ROIC | 13.1% | 17.9% |
| WACC | 13.1% | 7.5% |
| ROIC – WACC | 0.1pp | 10.3pp |
| Gross Margin | 50.3% | 57.4% |
| Net Margin | 10.8% | 31.9% |
| Rev Growth YoY | 12.4% | 3.7% |
| Sharpe (1Y) | 0.72 | -0.07 |
| Max Drawdown 3Y | -30.9% | — |
| FCF Payout Ratio | — | 71% |
AMZN Price
MCD Price
ETF Exposure
AMZN found in:
MCD found in:
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Quant metrics computed from financial statements and 1,200+ trading days. Correlation is Pearson coefficient on daily log returns. Not investment advice.
AMZN vs MCD: Head-to-Head Analysis
Amazon.com, Inc. (AMZN) and McDonald's Corporation (MCD) represent two companies in the Consumer Cyclical sector. In our quantitative Tale of the Tape scoring, MCD leads 5–3 across nine fundamental and risk metrics including profitability, valuation, capital efficiency, and financial health.
In terms of capital efficiency, AMZN generates a return on invested capital (ROIC) of 13.1% compared to MCD's 17.9%. This suggests MCD is more effective at deploying capital to generate shareholder returns.
The 252-day rolling correlation between AMZN and MCD is -0.027, indicating low correlation, making them an effective diversification pair in a portfolio context.
AMZN appears in 49 ETFs tracked by SecuritiesDB, while MCD appears in 38 ETFs. Investors holding broad-market ETFs may already have indirect exposure to both stocks.
Frequently Asked Questions
Which stock is the better investment, AMZN or MCD?
Our quantitative analysis compares AMZN and MCD across nine fundamental dimensions. MCD wins the Tale of the Tape 5–3. However, stock selection depends on your individual risk tolerance, time horizon, and portfolio context. These metrics are computed from SEC filings and market data — they are not investment recommendations.
Are AMZN and MCD correlated?
The 252-day correlation between AMZN and MCD is -0.027. They have low correlation, offering good diversification.
How is the Tale of the Tape scored?
The Tale of the Tape compares both stocks across nine categories: profitability (net margin), valuation (P/E), efficiency (ROIC), health (Piotroski F-Score), safety (Altman Z-Score), growth (revenue YoY), risk (Sharpe ratio), leverage (debt-to-equity), and cash generation (FCF yield). The stock that wins more categories takes the overall score. Lower P/E and lower debt-to-equity count as wins.